Houda Farhat
Chief Financial Officer
Houda Farhat is the Chief Financial Officer of Velora, where she leads the financial strategy of one of the UAE’s fastest-evolving aviation and logistics platforms. She oversees ground handling, cargo, and support services across Abu Dhabi’s airports, steering Velora through its transition and growth-focused enterprise under ADQ ownership.
With more than 19 years of leadership across aviation, technology, real estate services, and industrial manufacturing, Houda specialises in complex transformations, carve-outs, shared service build-ups, M&A integrations, operating model redesigns, and profitability acceleration. She has been instrumental in establishing Velora’s finance shared service centre, restructuring its cost base, and redefining its capital allocation framework to support expansion while delivering shareholder returns.
With a Big Four foundation and a Certified Public Accountant with a master’s in management, accounting, and finance, Houda combines technical precision with data-driven decision architecture. She brings a global track record across the UAE, Saudi Arabia, the UK, France, Oman, and Bahrain, leading multicultural finance teams and aligning international best practices with local execution.
Fluent in English, French, and Arabic, Houda operates at the intersection of strategy, governance, and performance delivery. Her mandate is clear: Support Velora resilient, scalable, and regionally dominant logistics champion, one that balances operational excellence with long-term value creation.